Design Ninja

Design Ninja

By David Moore

Thursday, 31 May 2012

New EU cookie law (e-Privacy Directive)

The law which applies to how you use cookies and similar technologies for storing information on a user’s equipment such as their computer or mobile device changed on 26 May 2011.

The ICO have answered some FAQs in a video, summarising how you can comply and the approach the ICO is taking to enforcement. (NB: playing YouTube videos sets a cookie)

We would recommend everyone taking the time to watch the video, it does answer allot of the questions people have been asking regarding the new cookie law / directive.

For more info on the ICO's guidelines and advice please visit there help page below, again we would advise everyone who runs a website to take the time to read through these and see how the new law / directive effect you:

ICO guidance

Comments (2)

  • Nilu

    31 August 2012 at 13:52 |
    Well we have a lot of cokioes a lot a lot a lot. Google Analytics that has a cokioe. The website is eCommerce so needs to keep a session open so that's another. There's a recommendation engine that needs one, remarketing tools that need their own and an affiliate network that needs one.nnIf you were to get a prompt every time a site wanted to add a cokioe to your computer (as some have tried) you'd have to go through a lot.nnWe're not worried because it's a customer service issue for us. We don't take too much information just enough to make sure the customer has an easy journey through the site and we offer opt outs on ads and a 30 day cokioe period maximum so we don't hold on to information.nnWe're going to get a page dedicated to privacy and cokioes explaining how to erase cokioes, what the opt out' actually means to them (since it's just another cokioe) and probably a link to some genuinely good impartial guidance on the actual regulations (if you can call them that).nnOur customers will be informed about how to get rid of our cokioes, how to disable ours, how to opt out of ads if they don't mind the cokioes themselves and what we actually do with that information and how us having it makes their journey better.nnI have no resources at which to point in fact your post is the most useful resource I've found! but we've been looking at this since March and aren't worried. For us, IAB opt-out guidelines and the responsibility to the browser is the most important thing so the first step is to inform, and then act on any issues from then on.
    • Code Guru

      31 August 2012 at 14:19 |
      Nilu, I agree to some extent, the regulations are about informing users about cookies and what cookies do. You have an ecommerce site that relies on cookies, and that's fine. However, remarketing cookies are exactly the kind of cookies that need EXPLICIT user consent to serve, so I would be careful about those. However, allot of companies have chosen not to gain explicit consent, so you are not alone!

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