How event marketers can use AI to supercharge their event marketing

The event marketing landscape is rapidly evolving, and artificial intelligence (AI) is leading the transformation. From predictive insights to personalised attendee experiences, AI is no longer just a buzzword—it’s a strategic asset for event professionals.

Whether you’re organising a conference, trade show, product launch or hybrid experience, here’s how AI can help you drive more registrations, improve engagement and deliver memorable events.

Personalise outreach with AI-driven audience segmentation

Generic email campaigns and broad social ads are losing their effectiveness. AI tools can analyse attendee behaviour, demographics and interests to create hyper-targeted audience segments.

How it helps:

• Deliver personalised messages at scale
• Increase open and conversion rates for emails
• Serve ads that resonate with each segment

Suggested tools: HubSpot, Mailchimp (with AI), ActiveCampaign, Salesforce Marketing Cloud

Predict event outcomes and optimise campaigns

AI-powered predictive analytics can forecast:

• Which marketing channels will drive the most sign-ups
• Which content formats (videos, guides, social posts) perform best
• When and how often to promote for maximum engagement

How it helps:

• Maximise return on investment by doubling down on what works
• Reduce wasted ad spend
• Identify potential drop-off points early

Suggested tools: Google Analytics with predictive models, Piwik PRO, Adobe Sensei

Use generative AI for faster content creation

Writing event descriptions, email invitations, blog posts and social captions can be time-consuming. Generative AI tools can help you create high-converting content quickly and efficiently.

Use AI to create:

• Event landing pages
• Promotional emails
• LinkedIn and Instagram posts
• Speaker biographies or session summaries

Suggested tools: ChatGPT, Jasper, Copy.ai, Notion AI
Pro tip: Always review and tailor the content to suit your brand voice and audience.

Automate video and visual content creation

If you don’t have an in-house design team, AI can help you generate promotional videos, quote graphics, countdowns and highlight reels with minimal input.

Benefits:

• Increase engagement on social media
• Make content more shareable
• Save time and production costs

Suggested tools: Canva (AI features), Runway ML, Synthesia, Descript

Enhance attendee engagement with AI chatbots

Before and during your event, AI-powered chatbots can provide schedules, suggest sessions, and answer attendee questions in real time.

How it helps:

• Improve support with 24/7 availability
• Reduce workload on your team
• Provide a seamless attendee experience

Suggested tools: Drift, Intercom, Tidio, ManyChat

Use AI for social listening and trend tracking

AI tools can monitor social media and online conversations to detect real-time feedback, trending topics and sentiment around your event or industry.

How it helps:

• Spot engagement opportunities
• Adjust messaging or content on the fly
• Identify key influencers and advocates

Suggested tools: Brandwatch, Hootsuite Insights, Sprinklr AI

Post-event insights and smarter follow-ups

After your event, use AI to:

• Analyse attendee feedback
• Identify the most viewed or engaged-with sessions
• Score leads based on behaviour and engagement

You can then follow up with personalised content, future event invites, or special offers.

Suggested tools: Zoho CRM, Marketo, Salesforce Einstein

Looking ahead: AI ideas for the future

• AI hosts or virtual speakers to enhance hybrid or online sessions
• Smart dashboards with live attendee tracking
• AI-generated personalised gifts or on-site recommendations

Final thoughts

AI is not here to replace event marketers—it’s here to support and empower them. By integrating AI across your event marketing strategy, you can work more efficiently, make smarter decisions and deliver exceptional experiences that leave a lasting impression.

The future of event marketing is data-driven, personalised and powered by AI. Are you ready?