As of 28 June 2025, the EU accessibility act will come into force, bringing major changes to how digital and physical services are delivered across Europe. While the UK is no longer part of the EU, event companies that serve EU audiences or work with EU partners still need to pay close attention. Here's what you need to know and how to stay ahead.

Selling out your event starts with your website. This checklist covers everything B2C organisers need in 2025 — from visual branding and mobile UX to ticketing, social proof and post-event momentum.

Planning a B2B event in 2025? Your website can make or break attendance. This in-depth checklist covers everything you need — from messaging and mobile UX to lead capture, SEO and post-event strategy.

Running a festival takes more than a great line-up and a smooth schedule—it takes strategy. If you want your event to deliver real results, you need to plan every stage with return on investment in mind. Here’s a practical checklist to help you maximise impact before, during and after your festival.

In a rapidly changing world, the role of event leaders is evolving fast. It's no longer just about putting on a great show—it’s about creating meaningful experiences, building lasting communities and driving real business impact. To stay ahead, event professionals must embrace a new mindset and adapt to the demands of a more connected, digital-first audience. Here are the key shifts they need to make now.

To run a truly successful event, feedback is essential. By asking the right survey questions before, during and after your event, you can better understand your audience, improve the experience in real time, and gather valuable insights for the future. Here's a guide to what to ask—and when.

In today’s fast-moving event landscape, your website needs to do more than just inform—it needs to convert. Whether you’re promoting a conference, concert or virtual gathering, using artificial intelligence can dramatically improve how you attract and sign up attendees. Here’s how AI can help you turn more visitors into registrations, effortlessly.

The event may be over, but your opportunity to engage your audience is just beginning. Post-event marketing plays a crucial role in maintaining momentum, deepening connections, and driving long-term value. In this post, we explore practical strategies event marketers can use to keep attendees engaged, gather insights, and turn one-time participants into loyal supporters.

Discover how AI-driven audience segmentation is revolutionising personalised outreach in the event sector. From smarter targeting to tailored messaging, learn how technology is helping organisers boost engagement, satisfaction, and ROI.

Marketing a conference can feel like a daunting task, but with the right strategies, you can effectively sell more tickets and build excitement around your event. Whether you're planning a large-scale industry gathering or a niche specialist conference, a targeted marketing plan is essential for driving attendance. In this post, we’ll share proven techniques to help you boost ticket sales, engage your audience, and make your event a resounding success.