How to create event website content that answers voice search queries using natural language

Voice search is rapidly changing the way people interact with the internet. With the rise of digital assistants like Siri, Alexa and Google Assistant, more users are speaking their queries rather than typing them. For event websites, this means a shift in how content is written and structured. To stay relevant and visible in voice search results, event organisers must adapt their website content with conversational and question-based language.

Understand how people speak, not type

When optimising for voice search, it’s essential to consider how people speak rather than how they write. A user might type “London music festival August 2025”, but if they’re using voice search, they’re more likely to say, “What music festivals are happening in London this August?”

This difference matters because search engines prioritise content that matches natural speech. Your content should aim to reflect everyday questions and conversational phrases.

Use long-tail keywords and questions

Voice searches tend to be longer and more specific. Instead of focusing only on short keywords like “events London”, include long-tail phrases such as “What events are happening in London this weekend?” or “Where can I find family-friendly events near me?”

A great strategy is to build an FAQ section for your event website. Use real questions your audience might ask and answer them in a clear, concise way. This not only improves voice search visibility but also enhances user experience.

Create content with local intent

Many voice searches are local in nature. Phrases like “near me”, “close by”, and “in [city name]” are common. Make sure your event website includes specific location details, not just the city, but also nearby landmarks, public transport options and neighbourhoods.

For example, instead of writing “Our event is in Manchester”, consider “Our event takes place at the Manchester Central Convention Complex, just a five-minute walk from Deansgate station.”

Optimise for featured snippets

Search engines often pull answers from featured snippets to respond to voice queries. To increase the chances of your content being selected, format key information using bullet points, short paragraphs and clear headings.

You might write:

• What time does the event start?
  
• Where can I park near the venue?
  
• Is the event accessible for wheelchair users?
  

Answer each in a straightforward, natural way. Aim for clarity and simplicity.

Use structured data for events

Structured data (also called schema markup) helps search engines understand the context of your content. For events, using the correct event schema can provide details like date, time, location, ticket availability and more. This is especially useful for voice assistants that rely on this data to provide answers.

Make sure to regularly update your event information, so it stays accurate and relevant for users who search by voice.

Make your website mobile-friendly and fast

Most voice searches happen on mobile devices, so your event website needs to perform well on phones and tablets. A responsive design, quick load times and easy navigation all contribute to a better voice search experience.

Additionally, ensure that your contact details, ticket links and essential event information are all easily accessible without the user having to click through multiple pages.

Focus on natural, helpful content

Above all, aim to create content that feels natural, helpful and relevant. Don’t over-optimise or stuff your pages with keywords. Instead, think about the questions your audience might ask and how you can best answer them.

For example:

• “Can I bring my dog to the event?”
  
• “What food options are available at the venue?”
  
• “Is there a dress code?”
  

Write your answers in the same way you’d speak to someone asking you directly.

Final thoughts

Targeting voice search for your event website isn’t just a trend, it’s a necessary part of staying visible and accessible in an increasingly voice-driven world. By using conversational language, answering real questions, and focusing on user intent, you can create content that not only ranks well but also genuinely helps your audience.

If you’re planning your next event, now’s the time to review your website and start writing with voice in mind. It’s a small shift that could make a big difference.