Before diving into logistics and promotion, every successful event begins with a clear sense of purpose. Setting defined goals and key performance indicators (KPIs) ensures your team stays aligned, your efforts stay focused, and your results can be measured. In this post, we’ll explore how to set meaningful objectives and the right metrics to track the true impact of your event.

In the fast-paced world of event marketing, getting people to visit your website is just the beginning. The real challenge lies in converting that interest into action—whether it’s a ticket purchase, registration, or signing up for updates. With the right conversion optimisation (CRO) strategy, you can maximise every opportunity and make your event marketing more effective. In this post, we’ll explore practical ways to boost conversions and turn visitors into attendees.

Having a dedicated website for your event is a great start—but it’s not the whole story when it comes to driving sign-ups and engagement. If you’re promoting through multiple channels, speaking to different audiences, or running time-sensitive campaigns, targeted landing pages can make a big difference. They help you deliver the right message to the right people, at the right time—without clutter or distraction. Here's why creating specific landing pages should be part of your event marketing strategy.

Tracking the full journey from event interest to ticket purchase can be tricky—especially when sales happen on an external platform. In this guide, we’ll show you how to set up a goal funnel in GA4 that covers both your website and your ticket provider’s domain, so you can measure what really matters and optimise your marketing with confidence.

When you're running events, knowing where your ticket sales come from is key to optimising your marketing spend. But what happens when your website and your ticketing platform are on two different domains? Without proper setup, you could be flying blind—missing out on crucial data about what's driving conversions.

That’s where cross-domain tracking comes in.

In today’s fast-paced world, more and more people are accessing event information on their mobile devices. As we head into 2025, making sure your event website is mobile-first is no longer optional — it’s a necessity. In this post, we’ll explore why a mobile-first design is crucial for your event’s success, and how prioritising mobile users can help you stay ahead of the competition and boost attendee engagement.

When it comes to promoting events online, your website is often the first — and sometimes only — chance to make a strong impression. But how do you know if your site is actually converting visitors into attendees? That’s where A/B testing comes in. In this post, we’ll explore how split testing can help you fine-tune your event website, boost your conversion rates, and ultimately drive more sign-ups with less guesswork.

In today's competitive event landscape, standing out in search results is crucial for attracting attendees and driving ticket sales. One often overlooked yet powerful tool for enhancing your event's online visibility is event schema markup. By providing search engines with structured data about your event, you can transform your search listings into visually appealing and informative rich snippets. This not only boosts your SEO but also simplifies the decision-making process for potential attendees. In this guide, we'll explore how to harness the power of event schema markup to elevate your event listings and increase ticket sales.

Planning an event is only half the battle—getting people to buy tickets is where the real challenge lies. In today’s digital-first world, Search Engine Optimisation (SEO) is a crucial strategy for ensuring your event website stands out and attracts attendees. Whether you’re hosting a music festival in Manchester or a charity gala in London, this blog will guide you through effective SEO techniques tailored for the UK audience to boost your ticket sales and make your event a success.

Sustainability is no longer just a buzzword in the events industry—it’s a necessity. As climate concerns grow and attendee expectations shift, event professionals must prioritise eco-friendly practices. From waste reduction to energy-efficient venues, this guide explores practical ways to make events more sustainable without compromising on quality or experience.