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River Street Events approached us as they wanted better support, better digital advice and a flexible solution that moved away from the year on year license model that they felt was restrictive.
A major goal was to migrate their biggest brand BBC Good Food Show to a single domain and website. It had previously been served by multiple domains, which was hampering their content marketing and SEO aspirations. One brand, one domain, one website was certainly the right move but one their current providers were reluctant to offer.
We built a custom solution for each of their brands, which included building the BBC Good Food Show single website mothership. We focused on both the mobile journey to purchase, and reducing the amount of effort required to buy a ticket across all devices.
We also crafted the search engine results pages in Google using a variety of techniques including deploying Google’s Rich Snippets and Structured Data tools. This has given the brand maximum exposure in search engine results for their branded search. The benefit of this is that they do not have to pay for branded search keywords. This alone amounted to an annual saving of over £9500.
Money that can be put to better use.
The results speak for themselves:
increase in conversion rate
increase in page value
increase in mobile revenue
We moved to Symphony online following a recommendation from a fellow marketer in the events industry who could not have rated them more highly – we were looking for a simplified solution to house a range of our Shows under 1 domain to simplify the consumers journey and maximise our search presence throughout the year. The results speak for themselves with unbeatable SEO, (reducing our digital paid ad spend), increased site conversions, and a far more user friendly interface, backed by an easy to use, bespoke build CMS that was built entirely to suit all our show needs and preferences.
This small and super friendly team at Symphony online have been a breath of fresh air in an industry that increasingly seems to confuse or complicate its clients and replace face to face and voice conversations with online systems. Working with them has been both efficient, friendly, pro-active as well as a vastly more cost effective solution. I couldn’t recommend them more highly!
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