To run a truly successful event, feedback is essential. By asking the right survey questions before, during and after your event, you can better understand your audience, improve the experience in real time, and gather valuable insights for the future. Here's a guide to what to ask—and when.

In today’s fast-moving event landscape, your website needs to do more than just inform—it needs to convert. Whether you’re promoting a conference, concert or virtual gathering, using artificial intelligence can dramatically improve how you attract and sign up attendees. Here’s how AI can help you turn more visitors into registrations, effortlessly.

The event may be over, but your opportunity to engage your audience is just beginning. Post-event marketing plays a crucial role in maintaining momentum, deepening connections, and driving long-term value. In this post, we explore practical strategies event marketers can use to keep attendees engaged, gather insights, and turn one-time participants into loyal supporters.

Discover how AI-driven audience segmentation is revolutionising personalised outreach in the event sector. From smarter targeting to tailored messaging, learn how technology is helping organisers boost engagement, satisfaction, and ROI.

Marketing a conference can feel like a daunting task, but with the right strategies, you can effectively sell more tickets and build excitement around your event. Whether you're planning a large-scale industry gathering or a niche specialist conference, a targeted marketing plan is essential for driving attendance. In this post, we’ll share proven techniques to help you boost ticket sales, engage your audience, and make your event a resounding success.

Artificial intelligence is transforming the way events are marketed, promoted and delivered. For event organisers and marketers, AI offers powerful tools to reach the right audience, streamline content creation and enhance attendee engagement. In this post, we explore practical ways to use AI to elevate your event marketing strategy.

Whether you're selling tickets, promoting speakers, or driving sign-ups, knowing how people use your event website is essential. Google Analytics 4 (GA4) gives you the tools to track user behaviour and measure what’s working—but getting started can be daunting. This beginner-friendly guide will walk you through the basics of GA4, so you can start using data to improve your event marketing right away.

Your event might only run for a few days, but your website can deliver value all year long. By adding evergreen content, you can keep your audience engaged, improve your search rankings, and build a stronger community between events. Here’s how to turn your event website into a lasting resource—not just a once-a-year destination.

When it comes to event marketing, your website is often the first point of contact for potential attendees. But beyond promoting the event, have you considered whether your site is actually helping your long-term online visibility? In this post, we explore whether your event website has real SEO value—and how to make sure it does.

Before diving into logistics and promotion, every successful event begins with a clear sense of purpose. Setting defined goals and key performance indicators (KPIs) ensures your team stays aligned, your efforts stay focused, and your results can be measured. In this post, we’ll explore how to set meaningful objectives and the right metrics to track the true impact of your event.