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Charlton Baker Accountants contacted us to redevelop their website, the previous site was technologically outdated and did not fit their brand ethos of being a young, fresh and forward thinking accountancy firm. They also did not place highly in local serps for their main keywords and with 95% of their clients being local businesses this was definitely something which needed improving.
We set about working with team CB to craft a new brand, identify target audiences, goals and plan out the user journeys for their new website. We also developed a new content strategy involving gated pillar resource pages, along with cluster content in the form of case studies and a news / blog section. The new website was built to be search engine friendly in its structure and the page layouts utilised an organic navigational journey where visitors are presented with links to associated content relevant to the subject matter of the page they are on.
RANK IN LOCAL ORGANIC SEARCH FOR DESKTOP & MOBILE
RANK IN LOCAL PACK FOR MAIN KEYWORDS
GROWTH SINCE LAUNCHED
Symphony optimised our local search performance and we are now consistently in the top positions for our targeted keywords. I would not hesitate to recommend them!
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